Sales and Marketing skills for Jobs in South Africa – No 1 approved

Sales and marketing skills for Jobs in South Africa guide

The sales and marketing employment sector is massive, and offers a wide variety of jobs, entry-level to executive, technical, or managerial. Both sales and marketing personnel aim to promote and sell products or services. Sales representatives are responsible for the execution of sales strategies and reaching targets. Marketing skills build brand awareness, design and execute advertising campaigns, communicate and grow their target audience.

What sales and marketing skills are employers looking for in resumes? Different sales and marketing career paths all have individual skill requirements. Typically, marketing and sales jobseekers have fantastic communication skills, are passionate about customer service, and have an understanding of communicating to a target audience. They build connections and relationships.

When a sales job is commission-based, the commission may be paid in one of the following ways:

  • The position is bonus-based, when you receive your pay plus an extra bonus, based on your sales
  • Base pay, or salary plus commission, is calculated on the total sales generated
  • When you are paid as a draw against future commission earnings, you are provided with income that is taken off from commission after it is earned.

We will show you how to match a sales or marketing title with your unique job skills, to establish which positions you can search for and how to highlight vital keywords in your CV Understanding and effectively pointing out skills, helps you get hired fast.

In this marketing skills guide, we cover the following:

  • Sales career paths
  • Sales, communication and marketing jobs
  • Sales management
  • Administrative sales
  • Sales representative
  • Sales account executive
  • Executive level management
  • Sales engineers
  • Travel agents
  • Advertising sales agent and representative
  • Wholesalers and manufacturing sales representative
  • Insurance sales
  • Securities, commodities and financial services
  • Financial sales jobs
  • Real estate brokers and sales agents
  • The job skills that are frequently needed in sales jobs
  • Marketing and promotion jobs in South Africa
  • Retail and sales job titles

Sales career paths

To choose a sales career path, consider the skills that you currently have and write them down. Separate the list into 2 parts:
1) list the qualities that are taught (hard skills), and
2) behaviors or attitude-based qualities (soft skills).

Now familiarize yourself with the skill requirements of the different industries and sales roles. Which positions mirror your keywords?

It is possible to upskill for a dream job. Consider a TVET or free online course.

Sales, communication and marketing jobs

In marketing skills, you are responsible for market research, planning, creating, and executing marketing campaigns plus brainstorming strategies that will, ongoingly, expand the business, product or service visibility. The objective is to create and develop brand awareness to a growing target audience.

The marketing skills that are required to find employment in sales and communication:

  • Account/ project management
  • Advertising and branding
  • Client acquisition
  • Client retention
  • Customer relationship management (CRM)
  • Emotional intelligence and self management
  • Leadership / team management
  • Listening
  • Negotiations and networking
  • Outbound sales
  • Pitch and persuasion
  • Public speaking
  • Relationship and engagement

TOP TIP: interviewers will look for the above marketing skills – both on your resume and also in the interview. Understanding the importance of skills, is extremely important when you want to get hired fast.

Sales management

Management positions exist to supervise sales employees, overlook the growing of new audiences, maintain existing client accounts, and to develop new sales strategies.

Sales manager job titles:

  • Account manager
  • Area sales manager
  • Business development manager
  • Direct sales manager
  • District sales manager
  • Franchise development manager
  • Group sales manager
  • Inside sales manager
  • Manager, business development
  • Market development manager
  • Marketing manager
  • National sales manager
  • Regional manager
  • Regional sales manager
  • Retail store manager
  • Sales and community marketing manager
  • Sales manager
  • Territory manager
  • Territory sales manager
  • Wholesale sales manager

The job skills that are required by sales managers and accounts managers, territory managers, and public relations, marketing directors, and client acquisition positions:

  • Hard skills required:
  • Customer relationship management (CRM)
  • Leadership and team management
  • Account management and project management
  • Bidding
  • Management
  • Client acquisition and client retention
  • Advertising, direct marketing and pitch creation
  • Public relations
  • Territory management
  • Scheduling
  • Software presentation

Sales management qualities, or soft skills, include:

  • Problem solving and sensitivity
  • Good at managing time
  • Communication, written and speech
  • Leadership
  • Interpersonal
  • Friendly

Administrative sales

Administrative sales assistants take care of phone calls, and create the environment for an efficient sales office through communication, organization, appointment scheduling, admin and clerical support.

Administrative sales job titles:

  • Business development; Representative
  • Enterprise resources planning; representative
  • Financial sales assistant
  • Fixed income specialist
  • Industry representative
  • Investments representative
  • National accounts sales analyst
  • Regional dealer recruiter
  • Sales coordinator
  • Sales operation coordinator
  • Sales representative
  • Territory lead

Sales representative

Sales representative positions are often entry-level, customer-care vacancies or business-to-business sales jobs. The main objective is to sell products or services.

Typical sales representative jobs titles:

  • Account representative
  • Advertising sales representative
  • Automotive sales representative
  • B2B corporate sales
  • Brand Ambassador
  • Customer care representative
  • Direct salesperson
  • Distribution sales representative
  • Enterprise sales representative
  • Equipment sales representative
  • Equipment sales specialist
  • Healthcare sales representative
  • Industrial sales representative
  • Inside salesperson
  • Insurance sales representative
  • Medical sales representative
  • National accounts sales; representative
  • Outside sales representative
  • Retail sales representative
  • Route sales representative
  • Sales assistant sales associate
  • Sales representative
  • Sales trainee
  • Salesperson
  • Specialty sales representative
  • Territory sales representative

Sales account executive

An account executive (AE) work to close sales by looking after leads. They must keep existing customers by taking care of their needs and grow the pool with new customers. They are often paid in commission per sale.

Job titles include:

  • Account executive
  • Channel partner sales executive
  • Corporate sales account executive
  • Financial advisor
  • Financial planner
  • Group and events sales coordinator
  • Key account manager
  • Major accounts manager
  • National accounts sales general manager
  • Regional sales account manager
  • Regional sales executive
  • Sales account executive, small and medium business
  • Strategic account manager
  • Territory business manager
  • Wealth management advisor

Executive level management job titles:

  • Director of inside sales
  • Director of national sales
  • Director of sales
  • Executive vice president of sales

Sales engineers

Sales engineers sell technological products or services. Scientific and technical knowledge is essential to sell product functions to business clients and to help problem-solving during installation

Sales engineering jobs is firmly on the list of high demand jobs of the future and expected to keep growing, especially in the computer software and hardware industries.

Travel agents

A travel agent books transportation, accommodation, tours and trips and to make sure every leg of the trip runs smoothly.

Advertising sales agent and representative

Advertising sales representative jobs sell online, print and broadcast advertising. The advertising sales rep has to be good at building relationships and maintaining them, plus being a successful matchmaker between audiences and advertisers. They have to contact existing and potential clients, maintain accounts and create sales presentations.

Wholesalers and manufacturing sales representative

Wholesalers and manufacturing sales representatives may do bulk sales for a manufacturer, or companies, and even Government agencies. They work with large numbers and logistics experience or understanding is advantageous.

Insurance sales agents

As the title suggests, insurance sales jobs include selling insurance and financial cover. Insurance agents may sell one type, or multiple insurance policies, including: life insurance, health insurance, property insurance, etc. An insurance sales agent’s job duties are to contact existing and potential clients, manage policy renewals and keeping records updated. Good communication is an important skill as they need to discuss and explain policies, and help customers during their selecting process.

Financial sales jobs

In finance positions, you are
Observing financial markets such as stock markets;
Give sound financial advice to companies;
Selling of securities

Financial sales positions may include securities, commodities and financial services sales agents who, for example, buy and sell stocks of commodities, like gold.

Clients rely on the knowledge and expertise of a financial sales service provider to choose the right financial product, insurance or investment, for banking, debt management, loans and similar financial services.

Real estate brokers and sales agents

The duties of real estate brokers and sales agents are to help clients buy, sell, and rent property. The difference between a real estate broker and a real estate agent: The real estate broker can work in the same way as a real estate sales agent, but is licensed to manage their own real estate business. Whereas, a real estate sales agent sells and rents out properties for brokers on a contract basis.

The marketing skills that are frequently needed in sales jobs

Sales agents and sales representatives need good communication for potential and existing clients and customers, suppliers and vendors. Salespeople do well with friendliness, warmth and approachable soft skills.
Depending on the type of sales job, the candidate may also need certain hard skills to be specific, technical and knowledgeable.

The complex capabilities that you will need in sales jobs and customer service jobs, include these harder and softer marketing skills below. TIP: As recruiters receive hundreds of resumes, they often start the sorting process by means of software that looks for the required skills on a sales agent’s CV.

30 x Sales hard skills:

  • Customer relationship management (CRM)
  • Key performance indicator (KPI) software
  • Customer service
  • Branding
  • Managing social media
  • Data analysis
  • Data entry skills
  • Information management
  • Basic sales skills
  • Consultation
  • Contracts management
  • Demonstrating products and explaining product function
  • Directing customers
  • Product display
  • Event coordination and planning meetings
  • Estimating and forecasting
  • Identifying target audience and consumer behavior
  • Generating lead
  • Microsoft Office
  • Monetary exchange
  • Setting prices
  • Recordkeeping
  • Order processing and inventory management
  • Bilingual
  • Pitch delivery and closing
  • Telesales
  • In store and door to door sales
  • Negotiation
  • Networking
  • Writing reports

The softer, “attitude” marketing skills, are the qualities of a person. It tells the hiring manager how the job will get done:

  • Confidence
  • Critical thinking
  • Interested
  • Relationship building
  • Problem sensitivity
  • Problem solver
  • Great telephone manner
  • Effective email management
  • Achieving results
  • Compose proposals and suggestions
  • Manages time well
  • Fast learner
  • Communication and active listening; Persuasion
  • Reasoning or debating
  • Public speaking
  • Diligence
  • Engagement
  • Personal ethics
  • Driven and with own initiative
  • Sincerity
  • Goal-oriented
  • Team player

The candidate applying for an inside sales representative position will benefit from including the following experience (hard marketing skills) on the CV:

  • Telemarketing
  • E-mail sales
  • Social media marketing
  • Sales for B2B products and services
  • SaaS

The cover letter is a great space for including soft marketing skills:

  • Passionate
  • Goal-oriented
  • People’s person and loves building personal relationships
  • Team player
  • Good at communicating and listening

Follow the SIMPLE STEPS exactly to get hired fast by incorporating the right keywords. Without them, your chances of making it on to a short list, is nearly zero.

Marketing skills and promotion jobs in South Africa:

  • Account coordinator
  • Account coordinator
  • Account executive
  • Account executive
  • Advertising assistant
  • Advertising coordinator
  • Advertising director
  • Advertising intern
  • Advertising manager
  • Advertising sales representatives
  • Analyst performance marketing
  • Analyst
  • Product research
  • Art director
  • Assistant account executive
  • Assistant brand manager
  • Assistant brand marketing manager
  • Assistant director
  • Direct marketing
  • Assistant marketing director
  • Assistant media buyer
  • Assistant product manager
  • Associate brand manager
  • Associate marketing director
  • Associate project manager / market research
  • Brand activation manager
  • Brand assistant
  • Brand manager
  • Brand marketing associate
  • Brand marketing intern
  • Brand marketing manager
  • Brand marketing representative
  • Brand marketing specialist
  • Brand strategist
  • Business development analyst
  • Business development associate
  • Business development director
  • Business development; Representative
  • Communications assistant
  • Content marketing intern
  • Content marketing manager
  • Content marketing producer
  • Content marketing specialist
  • Content writer
  • Content marketing coordinator
  • Copywriter intern
  • Copywriter
  • Corporate communications assistant
  • Corporate communications; Coordinator
  • Corporate communications intern
  • Corporate communications specialist
  • Creative advertising intern
  • Creative assistant
  • Creative director
  • Creative marketing assistant
  • Database marketing analyst
  • Digital advertising intern
  • Digital brand manager
  • Digital content specialist
  • Digital marketing analyst
  • Digital marketing associate
  • Digital marketing manager
  • Digital marketing specialist
  • Direct mail coordinator
  • Direct marketing analyst
  • Direct marketing coordinator
  • Direct marketing intern
  • Direct marketing manager
  • Direct marketing representative
  • Direct marketing specialist
  • Director of digital marketing
  • Email marketing
  • Graphic designer
  • Inside sales representative
  • Insights analyst
  • Internet marketing coordinator
  • Internet marketing director
  • Internet marketing specialist
  • Junior brand manager
  • Junior copywriter
  • Junior graphic designer
  • Junior project director
  • Market research analyst
  • Market research assistant
  • Market research interviewer
  • Marketing analyst
  • Marketing assistant
  • Marketing associate
  • Marketing communications coordinator
  • Marketing communications director
  • Marketing communications manager
  • Marketing communications specialist
  • Marketing consultant
  • Marketing content assistant
  • Marketing content writer
  • Marketing coordinator
  • Marketing data analyst
  • Marketing director
  • Marketing manager
  • Marketing manager
  • Research intelligence
  • Marketing promotions specialist
  • Marketing research analyst
  • Marketing research associate
  • Marketing research intern
  • Marketing research lead
  • Marketing Research specialist
  • Marketing specialist
  • Marketing and promotions manager
  • Media assistant
  • Media buyer
  • Media director
  • Media planner
  • Media planning assistant
  • Media relations associate
  • Media relations coordinator
  • Media relations director
  • Media researcher
  • Online marketing assistant
  • Online product manager
  • Operations assistant
  • Outside sales representative
  • Product manager
  • Product marketing manager
  • Project manager
  • Promotions assistant
  • Promotions coordinator
  • Promotions director
  • Promotions manager
  • Public relations assistant
  • Public relations coordinator
  • Public relations director
  • Public relations intern
  • Public relations manager
  • Public relations representative
  • Public relations specialist
  • Publicity assistant
  • Publicity director
  • Publicity manager
  • Qualitative research assistant
  • Regional account manager
  • Regional sales manager
  • Relationship manager
  • Research assistant
  • Retail sales representative
  • SEO manager
  • Sales assistant
  • Sales associate
  • Sales consultant
  • Sales director
  • Sales engineer
  • Sales representative
  • Search engine marketing analyst
  • Senior brand manager
  • Senior copywriter
  • Senior product manager
  • Senior sales representative
  • Social media marketing analyst
  • Social media marketing coordinator
  • Social media marketing intern
  • Social media marketing manager
  • Territory manager
  • Traffic manager
  • Vice president for marketing
  • Web content marketing specialist
  • eCommerce analyst
  • eCommerce assistant
  • eCommerce associate
  • eCommerce content specialist
  • eCommerce coordinator
  • eCommerce editor
  • eCommerce fulfillment specialist
  • eCommerce marketing analyst
  • eCommerce marketing director
  • eCommerce marketing manager
  • eCommerce marketing specialist
  • eCommerce merchandising coordinator
  • eCommerce merchandising specialist
  • eCommerce production assistant

Retail and sales job titles:

  • Account executive
  • Account manager
  • Account representative
  • Advertising sales representative
  • Area manager
  • Area sales manager
  • Assistant buyer
  • Assistant merchandise manager
  • Assistant store manager
  • Associate merchandise buyer
  • Associate product manager
  • Automotive parts counter person
  • Automotive parts specialist
  • Automotive sales manager
  • Automotive sales representative
  • B2B corporate sales
  • Bilingual retail sales representative
  • Brand ambassador
  • Business development manager
  • Business development; Representative
  • Buyer
  • Buyer – fashion
  • Buyer of cosmetics
  • Buyer of girls’ apparel
  • Buyer – fashion – clothing
  • Cashier
  • Channel partner sales executive
  • Corporate sales account executive
  • Customer care representative
  • Customer service assistant
  • Customer service manager
  • Delivery / bulk merchandiser
  • Delivery merchandiser trainee
  • Department manager
  • Direct sales manager
  • Direct salesperson
  • Director of inside sales
  • Director of merchandise planning and allocation
  • Director of national sales
  • Director of sales
  • Display assistant
  • Display manager
  • Display merchandiser
  • Distribution sales representative
  • District sales manager
  • Divisional manager
  • Enterprise resources planning Representative
  • Enterprise sales representative
  • Equipment sales representative
  • Equipment sales specialist
  • Executive merchandise trainee
  • Executive vice president of sales
  • Financial advisor
  • Financial planner
  • Financial sales assistant
  • Fixed oncome specialist
  • Floor area manager
  • Floor leader
  • Floor manager
  • Floor leaders
  • Footwear buyer
  • Franchise development manager
  • General manager
  • Global logistics supervisor
  • Group sales manager
  • Group and events sales coordinator
  • Healthcare sales representative
  • In-store assistant branch manager
  • Industrial sales representative
  • Industry representative
  • Inside sales manager
  • Inside sales person
  • Insurance sales representative
  • Intermediate positions
  • Inventory associate
  • Inventory manager
  • Inventory taker
  • Investments representative
  • Key account manager
  • Loss prevention specialist
  • Major accounts manager
  • Manager of retail strategy; Communications and processes
  • manager
  • Business development
  • Market development manager
  • Marketing manager
  • Meat manager
  • Medical sales representative
  • Merchandise analyst
  • Merchandise buyer
  • Merchandise manager
  • Merchandise planner
  • Merchandise supervisor
  • National accounts sales analyst
  • manager; accounts sales general manager
  • National accounts sales representative
  • National sales manager
  • Order entry / processor
  • Order filler
  • Order picker
  • Outside sales representative
  • Paint specialist
  • Procurement specialist
  • Product demonstrator
  • Promotions coordinator
  • Regional dealer recruiter
  • Regional manager
  • Regional sales account manager
  • Regional sales executive
  • Regional sales manager
  • Retail administration analyst
  • Retail associate store manager
  • Retail buyer
  • Retail customer service associate
  • Retail food service manager
  • Retail management trainee
  • Retail marketing specialist
  • Retail personal banker
  • Retail sales associate / photographer
  • Retail sales associate: retail sales worker
  • Sales clerks
  • Retail clerks
  • Salespeople
  • Retail sales consultant
  • Retail sales representative
  • Retail security officer
  • Retail store manager
  • Retail team leader
  • Retail trainee
  • Route sales representative
  • Sales account executive
  • Small and medium business
  • Sales assistant
  • Sales associate
  • Sales coordinator
  • Sales manager
  • Sales operation coordinator
  • Sales representative
  • Sales representative – territory lead
  • Sales trainee
  • Sales and community marketing manager
  • Salesperson
  • Service supervisor
  • Specialty sales representative
  • Stock clerk
  • Stocker / placer
  • Store manager
  • Strategic account manager
  • Supervisor
  • Team leader
  • Team leaders
  • Territory business manager
  • Territory manager
  • Territory sales manager
  • Territory sales representative
  • Visual merchandiser
  • Warehouse associate – material handler
  • Warehouse manager
  • Wealth management advisor
  • Wholesale sales manager
  • Wine sales
  • Cashiers
  • Stock associates

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